Alice Bertolio

Marketing & Growth Strategist

Freelance consultant · Milan and Padova, remote across Europe

I help businesses turn marketing data into clear growth strategy, combining analytical rigor with an understanding of what actually drives people to act. I work across stages, from early-stage launches to established businesses optimizing performance, and across markets, Italian and international.

• Performance marketing strategy
• Conversion rate optimization, landing pages and full funnel
• Customer acquisition cost reduction
• Brand storytelling and content strategy

Product Marketing Consultant

Xolo · Estonia

Worked inside the growth team and closely with product and ops.

• Go-to-market strategy and execution for a new product line on the Italian market
• Market research and testing to define positioning, messaging and distribution strategy across all marketing channels

Recruiter & Market Research

Insight Connect · Switzerland

Freelance project supporting the opening of the Italian market segment.

• Connected financial investors (private equity, VC, consulting and corporate firms) with industry experts for consultations and networking
• Tailored market research and studies
• Recruitment of operating partners and board members

Taxfix

Berlin · Unicorn scaleup

• Growth Marketing Lead

  January 2023 - December 2024

  Italy | New markets

  From go-to-market to scaling phase.

  • Growth strategy: worked on go-to-market and user acquisition through early retention, running data-driven experimentation across the funnel to compound growth stage over stage. Managed a 7-figure annual budget across performance channels (Google, Meta, TikTok), CRM, content, SEO, and brand
  • Product marketing: partnered closely with product, joining user interviews, contributing to design feedback, and co-owning a structured experimentation roadmap, to sharpen target segments, value proposition, positioning and messaging, feeding learnings back into both product and go-to-market

• Growth Marketing Manager

  December 2021 - December 2022

  Italy | New markets

  Drove user acquisition, activation, and retention in the Italian market through a growth testing roadmap. Ran performance campaigns across Google (Search, UAC, Display), Meta, and TikTok, and led CRM, influencer, and brand-partnership initiatives.

Digital Marketing Manager

iMusician · Berlin

Italy

Responsible for digital marketing strategy on the Italian market, including country-specific product marketing initiatives with a CRM focus, paid acquisition campaigns, content and brand campaigns.

Digital PR & Communications Manager

Grassi & Partners · Milan

Defined, coordinated and executed PR and comms strategy for a portfolio of 10+ clients across PR, digital PR, influencer, OOH and events. Reported directly to clients' senior management.

Brand & Communications Specialist

Baglioni Hotels · Milan

Content strategy, social media management, PR and media relations for all Baglioni properties worldwide.

MA, International Communication and Media Studies

IULM University · Milan

BSc, International Relations and Economics

Università degli Studi di Milano · Milan

English Language Teacher Assistant

NGO CVTD · Hanoi, Vietnam

English Language Teacher Assistant

Thalang Language School · Thailand